......we'd all be sat in caves trying to work out if rocks are edible.
I'll give you an example. This example does involve me revealing that my Saturday night consisted of cider, chili and the Witchfinder General, but you already knew that I am a classy classy party animal right?
Incidentally, as an aside - the 24 year old director of the Witchfinder General, Michael Reeves, often clashed with Vincent Price about his over acting. The story goes that Price eventually lost his rag and snapped 'Young man, I have made 84 films! How many have you done?', 'Two good ones' came the reply.
Anyway, back to the subject. Before this awesome film came on I found myself watching QI on UKTV Gold, or some channel like it. When the ads came on, I phased out as you do and pootled about the kitchen cleaning up after my cooking - when I came back in I was greeted with the words :
'The most advanced piece of technology you will ever pee on!'.
Now it seemed to me that it was an incredibly bizarre thing to be proud of, and it was said with great American accented gusto. Like all the best innovations the world has ever seen should first be unrinated on before they could be taken seriously. It's an odd criteria because as we all know, men will pretty much relieve themseleves anywhere and on anything when caught short - especially after a few drinks.
Then the ad continued and, rather disappointingly, was for a pregnancy test, which at least added some exclusivity to the tag line. If it was for a product that was a bit more unisex, I would imagine trading standards would have a flurry of complaints from drunks insisting that they once pissed against a Lamborghini Diablo and that surely that was waaaaaay more advanced than the thing on that bollox advert.
This in itself is odd, it's certainly a statement that would mke a man sit up and take notice. Not so much the weeing part but the 'Most advanced piece of technology......' part. [Delete]That is a line to sell things to men[/Delete] That is the kind of strap line I would expect to see in something aimed at men. Just look a razors, Gillette have a business model based entirely on adding more blades to razors - 'Each one shaves closer than the last'. Pretty soon we'll be flaying the skin of our faces, allbeit with an aloe vera strip and gentle battery powered vibrations. But it'll be OK because 'It's the most advanced razor in the world!' and it will sell like hot cakes. Women, in my limited experience, would rather something which says 'This works really well[Edit] and is better than product X because.....!' and couldn't give a flying toss whether its made out of the same stuff as the NASA moonlander or not. They really didn't think it through - pregnancy tests are something of a necessity and selling them in the same way as you would sell a new TV seems slightly odd to me.
On the other hand it has made me remember the product, if only to mock it and think of jet powered pregnancy tests, hover pregancy tests etc.
Having said that, in the world of 'technology that you pee on', how much competition is there to get the coveted 'Most advanced thing you will ever pee on' title? I can't think of any other products you have to wee on to get them to work. How advanced are the toilets aboard the ISS?
Biscuits, squows and things you wee on. I told you I was classy.
*If you check out the comments you'll see I ballsed up in explaining what I was driving at re: advertising directed at men vs that directed at women so I edited the post. It's probably no clearer but I know what I meant so I'll stop caring now :p