Monday, May 22, 2006

Lowering the bar - How to Save Commercial Radio

The EMF have come up with a bold strategy to boost the fortunes of commercial radio stations. Their plan, it would appear, is to piss off as many Radio listeners as they can.

Rather than having a couple of quality popular Radio stations with regulation and quality control, the plan is to sell them off and drag them down into the mire of mediocrity that is commercial Radio. They reckon Radio 1 and Radio 2 will go for a combined sum of 500 million quid, due to the fact that 60% of radio listeners listen to the BBC rather than commercial radio.

OK let me explain why this is. Radio 1, while spending a lot of time playing Pop stuff - you know that popular candy floss music - they also spend a great deal of time and effort breaking new bands. Zane Lowe is a fantastic example of this, if you ever listen to his evening show, even if you hate what he plays you can't deny the originality of it. He plays everything, regardless of genre. He's a bit pretentious but he is happy to play demo tapes mailed in from all over the world if he thinks it's good.

There are several current affairs and special interest programs on Radio 2 which would vanish on commercial Radio in favour of some sponsor friendly crap. The reason no one listens to commercial radio isn't because of unfair competition, or evil market dominance. It's because it is crap. And it has commercials. Which everyone hates.

Lets be realistic, do you think standards would increase across the board if BBC Radio 1 and 2 were privatised, or do you think we would just end up with two more crap Radio Stations that no one listens to because they already have double glzazing, and I'd ratehr have something original to listen to thankyou very much?

Why do people always want to change the BBC? If it ain't broke.............


*PS that's not to mention the many, many live events and sessions that radio 1 and 2 provide every year, including some of the UK's most popular outdoor events.

1 comment:

Paddy Duncan said...

I'm certainly with you on this one Matt. After having to endure Virgin radio for a week on a building site my ears started to bleed. Commercial radio is a horrible, horrible thing. And would they be willing to pay Terry's salary.

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